• Technology Transforming Creativity

    June 30, 2011 From: producer

    On June 23rd MRM Worldwide CEO Marc Landsberg joined fellow creative thinkers and technology advocates Will.i.am, Tod Machover and Johan Jervøe in a panel led by McCann Worldgroup CEO Nick Brien at the Cannes Lions International Festival of Creativity in Cannes, France.

    In front of an audience of 2,500, they discussed how technology is transforming creativity – in music, in marketing and in the way we live our lives. Watch video, view pictures and read press about this outstanding event…

    WATCH

     

    McCann Worldgroup & MRM Worldwide – Technology Transforming Creativity

    As technology continues to change the way we live, consume products and services and relate to content and to one another, it is also the biggest driver of innovation in marketing, moving at the speed of light.

    What are the next technologies that will have the biggest transformational impact on people’s lives, inform and shape their experiences, and enable them to shape their own experiences?

    Moderator: Nick Brien, Chairman, Chief Executive Officer – McCann Worldgroup
    Speakers: will.i.am, Producer, Entertainer and Technology Advocate
    Marc Landsberg, CEO – MRM Worldwide
    Tod Machover, Composer, Inventor and Educator
    Johan Jervøe, Vice-President, Sales and Marketing Group; Director of Creative Services and Digital Marketing – Intel Corporation


    “Almost every interaction from a marketing perspective, between a brand and a consumer is in some way, shape or form, impacted by technology. Technology amplifies creativity and expands what it can mean.”

    - Marc Landsberg, CEO, MRM Worldwide

     

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    The Hero Behind Guitar Hero: A Faulty Circuit
    Tod Machover speaks on the Cannes panel about “Guitar Hero” and how he actually credits a faulty electrical gliltch for the inspiration. Machover discusses how the “hyperbow” turned out to be his starting point for “Guitar Hero”.


    Will.i.am and Tod Machover: how technology ignites creativity
    Popular musicians Will.i.am and Tod Machover discuss their views on how technology is changing music. Both agree on the concepts of finding the next big thing and pushing the tools that already exist to create new dreams.


    Technology and its Transformation of Creativity – Cannes Lions 2011
    Will.i.am and Tod Machover share the idea that you need to solve your own problems for there to be movement because everything is changing so fast. Machover adds his input about how the newer generation should get their creative ideas away from computers and how technical and creative ideas together are the key to success.


    McCann and MRM panel discuss how technology is transforming creativity
    Black Eyed Peas singer Will.i.am joined MRM Worldwide’s chief executive Marc Landsberg, composer Tod Machover and Intel’s vice president, creative services Johan Jervoe to discuss how technology is transforming creativity in a discussion hosted by McCann Worldwide’s chief Nick Brien.


    Black Eyed Peas Will.i.am: ‘Ad agencies are yesterday’
    Black Eyed Peas front man Will.i.am spelt out to adland today how the changing media climate and shifting consumer habits are having a profound and absolute impact on global marketers looking to reach consumers.


    McCann Worldgroup & MRM Worldwide “transform” creativity with Will.i.am
    On the Cannes Panel, Will.i.am discussed how as technology continues to change the way we live, consume products and services and relate to content and to one another, it is also the biggest driver of innovation in marketing, moving at the speed of light.


    Cannes: Promi-Parade und Programm-Highlights
    Black-Eyed Peas frontman Will.I.Am, at the invitation of the McCann Worldgroup and MRM Worldwide. The singer discussed with Nick Brien, Chairman and CEO of McCann, Marc Landsberg, CEO of MRM Worldwide, Johan Jervøe, vice president sales and marketing for Intel, as well as the composer Tod Machover, what are the next technologies that have the greatest influence have on the lives of users.

     

  • The Apartment: Season 2 Videos

    February 28, 2011 From: admin

    The Apartment Blog

    Sam Weintraub (Winner of Season 1)
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    Alexandra Askot
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    Michael Mitzman
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    Naari Edinger
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    Nobu Wasabayashi
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    Will DiMondi
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    A Look Back at Season 1

  • The Apartment: Season 1 Videos

    November 9, 2010 From: admin

    Daniel Benor
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    Jackie Dodd
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    Chase Domergue
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    Samantha Weintraub
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  • LG launches augmented reality drive in Thailand for Infinia TV

    July 20, 2010 From: admin

    BANGKOK – To introduce its latest full LED TV Infinia, LG has launched an augmented reality (AR) drive to promote the distinctiveness of its slim TV line. Developed by MRM Worldwide Thailand, the augmented reality medium was chosen to allow consumers to enjoy the visual experience of watching an LG Infinia on their computer screens.

    more…

  • Online & Mix Analytics: Current Practices, Opportunities and Challenges

    July 11, 2010 From: admin

    Vipin_Mayar_Keynote_OMMA_OnlineandMixAnalytics_2009