Bake the Change
Betty Crocker
How would you Bake the Change you want to see in the world? That’s the question at the heart of the Bake the Change platform from Betty Crocker.
Bake the Change is a social initiative that exists to empower, inspire and connect like-minded bakers who truly believe the simple act of baking can affect positive change in the world. The first step of the Bake the Change movement has been taken with a Facebook application, engaging consumers through idea submission, sharing, voting, commenting, and rewarding.
