Find Your Style
Lotto Sport
Background
MRM Worldwide was engaged to support the exciting new product launch of a “Marco Polo.”
Solution
Through a rich experience delivered via a game called “Find Your Style,” we unleashed Lotto’s brand spirit, “Be Free, Be Your Own Style,” whole communicating in local tone. In order to enable a deeper experience, the site was accompanied by a 3D product demonstration. Further functionality was created so users can play the game to find a unique style, and view different styles created by others.
Results
We have created incentives to drive retail, and are awaiting the full results of the campaign.
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